Resq247 Limited

In the emergency response and telehealth sector, the window for conversion is incredibly small. The challenge was two-fold: capturing high-intent users during emergencies (Search) and building brand awareness for telehealth subscriptions (Social/Display) in a market where trust is the primary currency.

I implemented a "Dual-Intent" strategy.

1. High-Intent - Using Google Search Ads for immediate emergency keywords.

2. Predictive Interest - Using Meta Ads and GIS mapping to target high-value demographics in residential and corporate hubs. I utilized (Geospatial Information Systems) GIS spatial analysis to map out potential clientele density, ensuring our ad spend was hyper-localized to areas where ResQ247 had the strongest operational presence.

• • Meta Ads - I developed a full-funnel campaign structure, using "Problem-Solution" video creatives to drive awareness for the telehealth app, followed by retargeting ads to convert app downloads into active subscribers.

  • Google Ads - I managed Search campaigns focused on "Emergency Rescue" and "Telehealth Kenya," optimizing bidding strategies to ensure a Top-of-Page rate of over 80% for critical keywords.

  • SEO & Analysis - Conducted a comprehensive SEO audit to optimize the site for local "Emergency Service" queries. I built a custom dashboard to track the correlation between GIS-mapped "Hotspots" and actual lead volume, allowing for real-time budget reallocation.

  • Collaboration - Worked directly with the operations team to align marketing spend with the availability of rescue units in specific geographic zones.