Clinic scorecard
Visibility, trust, inquiry conversion, reporting, reviews, retention, and local search scored with notes.
Sample deliverable
See what your Clinic Growth Audit would look like before you book.
This preview shows the structure of the audit: scorecard, patient journey map, quick wins, 90-day plan, reporting framework, trust review, data-safety checks, and local visibility priorities.
Inside the audit
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The deliverable is built for owner decisions, not vague marketing notes.
A clinic owner should know where growth is leaking, which fixes matter first, what the team should do next, and how marketing performance will be tracked after the audit.
Patient journey map
Discovery to inquiry, booking, visit, review, referral, and repeat care, with drop-off points marked.
Quick wins
Immediate fixes for service clarity, Google profile gaps, WhatsApp flow, CTAs, reviews, and tracking.
90-day plan
A practical rollout for content, ads, reception, website, reporting, reviews, and retention improvements.
Reporting format
Owner-level KPI framework that ties spend and content to inquiries, bookings, revenue signals, and follow-up.
Trust and privacy review
Checks for patient-safe claims, doctor approval, testimonial handling, anonymized screenshots, and data minimization.
Sample scorecard
Google visibility68/100
Patient trust72/100
Inquiry conversion46/100
ROI reporting39/100
Reviews and reputation61/100
Retention system52/100
A quick owner view of what is working and what is leaking.
Patient journey map
Discovery
Trust
Inquiry
Booking
Visit
Review
Retention
The audit follows the patient path from attention to repeat visit.
Search, Maps, social
Is the clinic visible for the right services and location?
Proof and clarity
Do reviews, content, doctor credibility, and FAQs reduce hesitation?
WhatsApp, calls, forms
Can patients ask questions easily without friction?
Reception conversion
Does the team guide the patient to a clear appointment step?
Attendance signals
Are confirmations, directions, and reminders reducing no-shows?
Reputation loop
Are happy patients asked for reviews professionally?
Return care
Are reminders, reactivation, and referrals handled consistently?
Quick wins
The report separates urgent fixes from nice-to-have improvements.
| Finding | Recommended Fix | Owner Metric |
|---|---|---|
| Google profile has weak service detail and few recent photos. | Update categories, services, photos, Q&A, hours, appointment link, and branch details. | Maps actions, calls, direction requests, profile views. |
| WhatsApp replies answer price but do not move patients to consultation. | Add response prompts, qualification questions, appointment options, and follow-up rhythm. | Inquiry-to-booking conversion and missed follow-ups. |
| Service pages do not explain treatment value or expected next step. | Rewrite priority pages around patient questions, doctor review, trust signals, and CTAs. | Service inquiries, WhatsApp clicks, form starts. |
| Reports show clicks but not useful patient movement. | Connect campaign source, service interest, inquiries, bookings, reviews, and retention signals. | Cost per inquiry, bookings from channel, revenue signal notes. |
90-day plan
A simple rollout clinics can actually execute.
Days 1-30: Fix the foundation
Clean up Google Business Profile, top service pages, WhatsApp scripts, tracking basics, content claims, and review request process.
Days 31-60: Launch focused demand
Run content and campaigns around selected services, connect landing pages, monitor inquiry quality, and train the front office around real questions.
Days 61-90: Improve conversion and retention
Use performance data to refine ads, content, follow-up, reviews, missed-lead recovery, referral prompts, and old patient reactivation.
Reporting and ROI
342
Tracked inquiries from calls, WhatsApp clicks, forms, and booking links.
89
Qualified inquiries tagged by service and branch where data is available.
41
Booked appointments reported back by the clinic team.
17
Reviews, referrals, reactivation, and repeat-care signals created or influenced.
A dashboard view that connects marketing to clinic decisions.
The goal is not to pretend every shilling can be perfectly attributed. The goal is to make the owner see enough signal to know which services, channels, and follow-up actions deserve attention.
Sample Monthly Clinic Growth Dashboard
Illustrative reporting format
Ads and content
100%
Profile and page visits
78%
Calls, WhatsApp, forms
48%
Qualified inquiries
31%
Booked appointments
18%
Local visibility
Google Maps and branch visibility become a sharper growth angle.
Google Business Profile audit
Categories, services, hours, photos, attributes, appointment links, Q&A, branch setup, and policy-safe descriptions.
Review system
Professional review request timing, response guidance, escalation handling, and owner visibility on reputation trends.
Location and service pages
Branch pages, service pages, doctor/team profiles, local FAQs, and patient-friendly calls to action.
NAP consistency
Name, address, phone, hours, and location signals checked across visible public profiles and website pages.
Trust basis
The audit is designed around patient-safe growth.
Healthcare content is treated as a trust problem first. The workflow emphasizes useful patient education, clear authorship and review, doctor approval for clinical claims, accurate Google Business Profile representation, and privacy-aware reporting for sensitive clinic data.
Next step
Now the audit has something concrete to inspect.
If the preview matches what you need as a clinic owner, the booking form collects the clinic context needed to prepare a useful diagnosis.
