Truth before persuasion
Claims must be factual, clear, and supportable. We avoid exaggeration, fear-based selling, and unsupported “best clinic” language.
Patient Acquisition System
Move beyond posting and build a structured system for visibility, trust, inquiries, booked appointments, and repeat patient growth.
Who It Is For
Clinics that want more patient inquiries and booked appointments.
Clinics offering high-value dental, aesthetic, eye, physiotherapy, or specialist services.
Clinics with a monthly ad budget that need better structure and reporting.
Clinics that want to promote specific treatments or consultations.
Clinics ready for testing, optimization, and consistent follow-up.
What Problem It Solves
Visibility alone is not clinic growth. The right patients need to discover the clinic, trust the service, inquire, receive a helpful response, book, and return. This system connects content, ads, conversion, tracking, and follow-up into one growth process.
What Is Included
1. Monthly Growth Strategy
Campaign planning around priority services, target patients, seasonal needs, and clinic capacity.
2. Content and Creative Direction
Healthcare-safe campaign angles, ad copy direction, content concepts, and creative guidance.
3. Meta and Google Ads
Campaign setup and management for service awareness, search intent, remarketing, and patient inquiry generation.
4. Landing Page and Tracking Guidance
Landing page recommendations, basic conversion tracking, inquiry structure, and monthly performance reporting.
5. Retention and Reputation Signals
Review, referral, reactivation, and follow-up opportunities are identified where they support patient acquisition.
How My Team and I Deliver This
The work is handled as a practical clinic growth flow: understand the current patient journey, build the right assets, launch carefully, measure what matters, and keep improving toward inquiries, bookings, trust, and repeat visits.
Step 1. Choose the services worth growing
We identify the treatments or consultations that matter most commercially and match them with realistic patient demand.
Step 2. Build the campaign journey
My team and I connect content, Meta Ads, Google Ads, landing page direction, WhatsApp flow, and tracking into one patient acquisition path.
Step 3. Launch focused campaigns
We launch with clear offers, compliant messaging, defined audiences, search intent, remarketing, and inquiry tracking where possible.
Step 4. Monitor lead quality and booking gaps
We do not only look at clicks. We review inquiries, cost per inquiry, booked appointments where data is available, and where patients are dropping off.
Step 5. Optimize toward bookings and revenue signals
Each month we improve creative, targeting, service focus, landing page clarity, follow-up structure, and reporting based on what is moving results.
Starting Price
Starting from KES 100,000 per month. Ad spend is separate. A minimum 3-month engagement is recommended for testing and optimization.
Ethical clinic marketing
View ethics checklist
How we keep clinic marketing patient-safe and rule-aware
Clinic marketing should educate patients, build trust, and support informed decisions without misleading claims, pressure tactics, exposed patient identity, or unrealistic treatment promises.
No outcome promises
Dental and specialist campaigns should not promise guaranteed results, fixed treatment timelines, or identical outcomes for every patient.
Patient privacy protected
Case studies, screenshots, reviews, and visuals should not expose patient identity, images, or private medical context without appropriate approval.
Doctor review built in
Clinical claims, treatment explainers, FAQs, and procedure content should be reviewed by the clinic before publishing.
This is a marketing workflow, not legal advice. Clinics should still follow their professional obligations and get appropriate internal, legal, or regulatory guidance where needed.
Start with a clear diagnosis.
Before spending more on content, ads, or a new website, understand where your clinic is losing inquiries, bookings, trust, and repeat visits.
